Module C of the Toolkit has two primary objectives: First, to understand AI and big data within the context of a long history of interactions between technological affordances and cultural norms, values, and practices. This recognises that knowledge technologies—such as written language, the printing press, television, radio, etc.—have shaped culture and knowledge production. The relationship between technology and culture is fundamentally mutual and reciprocal. Second, building upon the first objective, Module C focuses on the particular definition of AI and big data as advanced knowledge technologies (AKTs). We analyse the past in this module to better understand the present and—potentially—to anticipate what may lie ahead.

This document adopts a psychological and cognitive perspective on misinformation and disinformation, focusing on the interaction between cognitive biases, emotional motivations, social communication goals, and contemporary information environments